GreenCart
GreenCart
GreenCart makes grocery planning effortless and eco-friendly. Create smart lists, save money with personalized shopping, and track your real environmental impact—every month.
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Why You’ll Love GreenCart:
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✔ Smart Lists that learn your habits
✔ Delivery experts who find the best prices & quality
✔ Multi-store guarantee for out-of-stock items
✔ Eco dashboard to track CO₂ and waste reduction
✔ No hidden fees — predictable subscription
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Start making smarter choices—for your wallet and the planet.
The Problem
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Hidden fees
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Unpredictable substitutions
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Limited sustainability focus
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Inconsistent item availability
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Lack of personalization
Tools
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Figma/FigJam
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Adobe Illustrator
My Role
My role in this project was to facilitate the User Research, implement the design solutions, execute the UI designs, and maintain brand awareness.
Timeline
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Week 1: Research, Ideation, and Wireframe
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Week 2: Assets, Design High Fidelity, Test, and Iteration
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Week 3: Assess data, Implement changes, Final Test
The Process
Users don’t just want groceries delivered.
They want:
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Confidence their order will be right
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Predictable pricing
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Fewer forgotten items
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Less waste
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And a sense that their choices matter
The Goal
Outcome & Impact
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By centering the experience around planning, personalization, and transparency, GreenCart helps users:
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Save money over time
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Reduce food and packaging waste
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Build more consistent grocery habits
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Feel confident and informed about their choices
To gain additional insight during the testing procedure.
Interviews
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4 participants: 2 eco-conscious individuals, 1 frugal shopper, and 1 grocery deliverer
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I provided 8 tasks for the interview
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Watched how the participants interacted with the app with limited verbal involvement
Competitive Research
A list of similar apps.
Human Delivery Experts
Smart Lists
Eco Dashboard
Results
Key Features
Smart Grocery Planning
Users can create simple or highly detailed grocery lists. GreenCart learns from repeat purchases and suggests items before users forget them, reducing unnecessary trips and food waste.
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Delivery Experts (Human Shoppers)
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Instead of relying solely on automation, GreenCart uses trained delivery experts who:
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Evaluate freshness and quality
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Find the best price across stores
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Respect substitution preferences
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Proactively source items elsewhere if something is out of stock
Multi-Store Guarantee
If an item isn’t available at one store, GreenCart can source it from another — without extra effort from the user.
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Subscription-Based Pricing
A flat monthly subscription eliminates surprise fees and builds trust. Partner discounts are applied automatically to help offset costs.
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Eco & Wallet Impact Dashboard
Each month, users receive insights showing:
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Money saved
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Packaging waste reduced
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COâ‚‚ emissions avoided
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How their habits are changing over time
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GreenCart also includes articles highlighting sustainability efforts, partnerships, and community initiatives to reinforce transparency and education.
Use the Dashboard to monitor your carbon footprint and see how you impact local farmers.
"Our goal isn’t just to deliver groceries," says a GreenCart spokesperson. "It’s to build a system that benefits households, local businesses, and the planet at the same time. These partnerships are a big step toward that future."
As GreenCart continues to grow, more partnerships will be announced throughout the year, with a focus on transparency, sustainability, and community-first values.
